Are you on LinkedIn, Facebook, or Ecademy? Do you even know what they are? ? If you have no idea what I am talking about – I am glad you are taking the time to read this. These are all “Social” media websites that have become very popular over the last couple of years. The explosion in online social networks is a phenomenon that does not appear to be going away anytime soon! Facebook just added its 200 millionth member and LinkedIn has over 36 million members with a new user joining every SECOND. The stats for each are unbelievable and they are still growing by the minute. You have two choices – you can choose to bury your head in the sand when it comes to technology or you can jump on the band wagon and learn how to leverage these “Social” media websites to your job networking advantage.
How do they work?
They work by offering you the ability to create and manage a public profile that tells people who you are and what you do for a living. Once your profile is created – then you begin building your own “online” community. By emailing “invites” to your friends, family and colleagues (“trusted contacts”), you create a safe online chat & networking world. Each site is a little different, though. Some of the sites are geared toward social networking and some are more geared toward business, sales and career networking.
**One of the most important things you need to remember about using these sites**
Even if you are using one of these networking vehicles for purely social connection/fun reasons, you still need to be careful what you allow to be posted on your site. Recruiters often use these sites to search for candidates or to research a candidate in the interview process at their firm. And when you create a profile, you automatically are placed in that pool where they search. When you create or add to your profile – don’t ever post anything that would make a potential employer avoid contacting you or get a poor impression of you. If you wouldn’t want your grandmother seeing or reading your post – don’t put it out there for the world to see.
Some effective ways to network through “Social” websites:
• Have an online profile – tell others about yourself and what you do
• Join clubs – these are business networking groups based around specific expertise and topics
• Online networking – exchange messages with other members through the private messaging system
• Ask for introductions to desired potential employers through “friends of friends”
• Search for old classmates, friends and former colleagues and let them know of your job search
• Circulate your resume and ask that folks pass it on to anyone they know who might be looking for someone with your skills and background
• Constantly update your profile so people/recruiters can find out more about your skills experience and expertise
• If you have a lot of experience in a particular industry or job classification and you are a good writer, consider blogging about trends, issues, etc. in that industry or job classification on your profile. By positioning yourself as a “subject matter expert”, you will actually attract recruiters to your profile!
Below are a few of the most popular “Social” media websites along with some of the benefits of using them. Hopefully you can determine which one/ones are right for you.
LinkedIn is an interconnected business network of experienced professionals from around the world, representing 170 industries and 200 countries. The concept is you can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your business goals.
When you join, you create a profile which summarizes your professional expertise and accomplishments. You can then form long-lasting connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, etc. linking you to a vast number of qualified professionals and experts.
Through your network you can:
Manage the information that’s publicly available about you as a professional
Find and be introduced to employment leads, potential clients, service providers, and subject experts who come highly recommended
Be found for business opportunities and find potential partners
Gain new insights from discussions with likeminded professionals in private group settings
Discover inside connections that can help you land jobs and close deals
Ecademy is a “business” social media networking site that was founded in 1998 as a place for business people to learn, network and develop their business and careers. Ecademy enables business people to connect through online networking, at business networking events and 1-2-1 meetings – a community that advocates, connects and helps one another.
Get business support on Ecademy with the following features:
The ability to post and respond to blogs – ask questions, debate topics, share business advice and offer help
The ability to join topic-specific networking groups and interact with other members who have the expertise you seek
The availability of search tools that help you find members with the skills or knowledge you need
Facebook is a “social” media website that was launched back in 2004. This social networking site allows you to connect with former friends, family, coworkers and others who share similar interests or who have common backgrounds. Many use it as a way to find old high school and college classmates. This site is definitely more of a “social” site that allows you to share your life and experiences publicly. As with many of these sites, there are extensive privacy settings, which I would highly recommend so that only people you know can view your information.
For more information and resources on these Social media sites and how they can heIp you, I highly recommend you go to www.JimBrowningNetworking.com. Jim Browning is a highly sought-after seminar leader, trainer, and consultant based in Atlanta, GA. Jim offers webinars that will introduce you to some of these tools and explain how you can leverage them to advance your career or your company. He also has many books on his site that you can purchase like I’m on LinkedIn – Now what??? And I’m on Facebook Now What???. These books and many more have been written for people that don’t have a lot of technical expertise. (In other words they are written for “dummies”, so don’t be afraid!!) I personally love books like this and highly recommend them.
We have covered a lot of ground today and I hope you are not too overwhelmed. Whether you are looking for work or just wanting to reconnect with an old friend – you can benefit from networking on these sites. Every professional should have a LinkedIn profile regardless of your employment status. If you need additional help developing yours I recommend you go to www.YourProfileNow.com.
Come back next Monday and we will begin a new topic – Interviewing. You won’t want to miss it!